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Important Pointers

Businesses can enjoy 1000 free conversations per month for Service category messages (user-initiated conversations).

If a business replies to a user with a template message or sends a template message in an open service conversation, this opens a new conversation based on the template category.

If a conversation involves multiple categories such as Marketing, Authentication, Utility, or Service, charges will be applied separately for each category's conversation window initiated.

Each category of messages, including Marketing, Authentication, Utility, or Service, incurs its own charges. If you send messages from different categories to the same user within a 24-hour window, you will be charged for each category separately.

When initiating a conversation in a specific category, you have a 24-hour window to chat with your customers without incurring extra charges. This provides ample time to communicate effectively.